![]() HTML signatures also incorporate branding, personal images and social media icons, as well as custom links and tracking codes. Additionally, using a signature generator such as Rocketseed, images can also be stripped from email replies so as to reduce the archive weight of the chain and maintain optimal speeds during those longer conversations. They are compressed without sacrificing quality (improving loading speeds), and display correctly across various devices or email clients. This is because these signatures are built more like a website than a graphic. HTML, on the other hand, is designed to work more fluidly across platforms and devices. ![]() social media or promotional links) aren’t. For instance, your signature may display incorrectly in different email clients, the image might cause loading speed issues at the receiver’s end, or buttons that should be clickable (i.e. Outlook or Gmail) or attaching an image at the bottom of every email can cause problems. This is because simply building a signature within your email software (i.e. Most major email signature generators provide some type of HTML service. But with a quick search you’ll see numerous companies offering different HTML signature generators – some templated, some with drag-and-drop editors, and then companies that offer totally bespoke designs. So what does that mean, and which is right for you? What are HTML email signatures? After all, every time a customer interacts with your staff via email, they catch a glimpse of your brand – and its quality – via your signatures. While seemingly a small piece of the marketing puzzle, email signatures are some of the most visible branded materials a company can own. ![]()
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